African Development Center (ADC) came to us with a desire to enrich their website significantly.
First, they wanted to reorganize their information according to a “services you seek” model rather than a standard “the story of us” model. At the same time, they were yearning to increase visual impact by drawing from recent developments in their color palette, on which we’d recently collaborated. This led to color coding of the primary sections throughout the site.
In keeping with growing national and international travel and visibility, the leadership also wanted to increase staff’s ability to contribute content — written, photographic and video, including elevation of current stories to the rotating headline on the home page. And they were excited about making it possible to provide class information and registration online.
ADC saw the possibility and collaborated with us wholeheartedly in making their web presence come alive in new and purposeful ways.