We were delighted when MRAC's communications director contacted us to discuss creating a new identity for them. They serve a huge number of arts organizations throughout the metro region, and they are among their clients' most enthusiastic champions. Offering grants, extensive consulting, and advocacy they sought a welcoming, supportive brand personality. We also agreed that by setting "metro" and "arts" in boldface would make the logotype more eye-catching and easy to read. At least as important, that treatment also coins a shorthand version of the name that is commonly used by people in the organization and the community. We completed the redesign with business stationery and a graphic guidelines document.
![2 color logo Metropolitan Regional Arts Council new 2-color logo](https://www.triangleparkcreative.com/sites/default/files/TPCsite_1-2018__0034_mrac-logo.png)
![Letterhead, envelop and 2-sided business card Metropolitan Regional Arts Council new business stationery](https://www.triangleparkcreative.com/sites/default/files/TPCsite_1-2018__0033_MRAC-stationery.png)
![Guidelines cover and 2-page spread showing logo usage and color palette Metropolitan Regional Arts Council graphic guidelines document](https://www.triangleparkcreative.com/sites/default/files/TPCsite_1-2018__0032_MRAC-graphic-guidelines.png)