How to Improve Your Search Rankings...

For those who remember the frustration of search in the early days of the Internet, times have greatly improved. In the arms race between deceptive websites and blatant attempts to game the search engines, the search engines have done an appreciably good job of keeping ahead of the curve. There is much talk of Search Engine Optimization (SEO), and many people have made a living on helping organizations improve their search. Most of these folks are well-intentioned and provide useful information, but be wary of those who would make SEO sound like magic.

Making Your Site Accessible for All Visitors

Most if not all of our clients are concerned about making sure their sites are usable by as many people as possible. If you receive federal grant dollars, you are often required to make your site accessible. We work to make sure all sites we build are compliant with the US Department of Health and Human Services guidelines for website accessibility (Section 508). 

Simple steps you can take to make your site accessible now are:

Fundraising for Technology Projects

Lessons from the 2016 Nonprofit Technology & Communications Conference

We often hear from our clients that they have to fundraise to cover the costs of a new website or a website upgrade.  At the recent Technology Conference organized by the Minnesota Council of Nonprofits, there was a panel speaking on this very topic. Here are the lessons we gleaned.

How to Work with a Designer

At Triangle Park, we are committed to a collaborative process in which your organization is clearly represented in your product. Over the years, we’ve found that the most successful projects are based in a good professional relationship, and a specific set of factors guarantees that type of relationship. This tip discusses good ways to interact with a designer to help get the most out of your investment. 

Color in Design: A Primer

If you had the same high school science class I did, you learned that light waves are not actually colored—the objects we see appear to our brains to be the color that they reflect, and not the color they absorb. So a green plant absorbs all of the red and blue light waves, and reflects all of the green light. (I always found that hard to keep straight because it is so “inside out” from how it seems intuitively.) But knowing that visible light is made up of red, green and blue (RGB) is an important base to understanding color in general.

Paper: Beyond the Surface

When it’s time to pick a type of paper for your printed job, there are a lot of terms you might hear as you make your decision. From the obvious ( color ) to the obscure ( opacity ) or confusing ( weight ), there’s more to paper than you can see on the surface.